Produced multimedia campaign “Digital Dolls” featuring beauty brand SheaMoisture and iOne Digital websites CASSIUS and HelloBeautiful. An ironic take on the notion of paper dolls being artificial, the dynamic editors of HelloBeautiful, were reimagined as real life versions of the flimsy cutouts. Introspective essays penned by the ladies reveal that the true journey to beautiful is about so much more than aesthetics. A custom category page, “Shop the Shoot” post, Behind-the Scenes video featuring SheaMoisture products and custom social units were included in the sponsored partnership.

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